Task 1- Written Rationale

Before writing our Company Rationale i wanted to research the ones used by other companies to give me a starting point.

We discussed in the meeting that some things to include in the Rationale would be:

• Company style and services offered
• Description of the studio space

Other things that may be worth including in the Rationale are:

• A brief introduction to the Photographer and stylist
• Company history- established in...
• Any awards won by the Company/Photographer/Stylist

Here are some examples of the Rationale's i found on Photographers websites:

"I am a professional wedding and portrait photographer from Bolton, Lancashire providing quality coverage across the North of England and overseas, working for a range of clients for whom beautiful photography is a prerequisite.
I am passionate about creating fantastic images in a relaxed and unobtrusive style that delivers a range of photographs that are unique to your special day, pictures that provide a lasting memory and capture the emotions of the day.


Working closely with couples to provide coverage that is a mix of contemporary, reportage and photojournalistic with a hint of fashion, without forgetting those group shots that are special to you".

This was taken from http://www.erniemelling.co.uk/

This is an extract from the statement on the home page of the site, i think its possibly easier to have a detailed mission statement for a wedding photographer than for our company but i want to try and use this research to help write a mission statement appropriate for our company.

I am not sure which came first, being nosey or an interest in ‘street photography’, but a fascination with people and the way they live their lives is why I enjoy the business so much.


This is another example of a rationale used on a Photographers website, although it is not overly professional it serves the  purpose that he needs it to- to tell people about what he does:
I can’t hide behind lights and technology, I am reliant on a small Leica camera, patience and lots of optimism. But what I get in return is the chance to make an honest picture which people know immediately is a genuine moment and which hopefully burrows deep into their memories.

Taken from: http://www.mattstuart.com/About/Bio