Thursday 6 May 2010

Written Rationale- Final Drafts



Rationale for Web Use

When i posted the first draft of the Rationale i recieved some valid feedback from the rest of the team, i have used this feedback when creating the second draft.

Ruth made the suggestion that the Rationale should be aimed more toward the bank manager than the customer as when referring to the brief this is part of a business plan, during the last group meeting it was decided that this was the right approach. We discussed this with John and decided as i had already produced a Rationale aimed at the customers, we will also show this too.

The below document is the second draft of the Rationale and will be used on the company website as an opening statement to customers.





After producing this draft of the rationale we decided to have the location of the studio in Blackburn rather than London so changes needed to be made to the rationale, below is the ammended final version for web use:


I also needed to ammend the business rationale for the Business Plan- after recieving feedback from the group (shown above) so here is the final ammended version of the full written rationale:





1 comment:

  1. Hi Kat,
    It looks good, the only thing is on all the invoices and stuff we've put that the studio is on Victoria St, in Blackburn which is a made up address but your rationale says that the studio is in London.

    Lindsey

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