Example Images

Choosing the font:

Choosing the font colour:

Viewing the logos as a letterhead to give us an idea of what they would look like when used and to help us to chose one:

Logos:

Business card

Advertising

Web

Google - Website - Uses a budget that you set e.g. £1 per day - Pay per click
Banners - Hyperlink from other sites - usually have an agreement with other site owners to advertise on each other’s sites
Comparison websites - Uses a budget that you set e.g. £1 per day - Pay per click



Print

Yellow Pages - Display - As well as a large range of sizes, these can include logos, typefaces, borders, illustrations and photography. The range of colour options create high impact - Full Process Colour Premium - £607.00
Quarter Column61mm x 64mm

e.g.




Magazines - Practical Photography Magazine or Digital Photo Magazine - 30mm x 33mm (3cm x 1 column) advert which can contain contact information with a background picture, or a larger 30mm x 70mm (3cm x 2 columns) along with an online listing. The listing is 4 rotating pictures, all contact details, a link to your website, and a 200 word blog about your company on the photo pages of our website
£65 + VAT per month per insertion for the 30x33 ad and £100 + VAT per month per insertion for the 30x70 ad.


Notice Boards (Hospitals, Shops, Supermarkets, etc) - Usually free but sometimes up to £1 per week
Billboards - To advertise in Blackburn - £507 to £758 depending on Location. Prices from http://www.signposter.com/

Business Cards - 250 for free at http://www.vistaprint.com/

Flyers - 100 for £10.99 from http://www.vistaprint.com/


Newspapers -





Other

Graphics on a Company Car (Vinyl Decals)
Car Door Magnets - 2 for £14.98 from vistaprint.com
Product Packaging
Free Merchandise (Pens - 50 for £75.99 from vistaprint.com, key rings - 50 for £63.74 from vistaprint.com, car window stickers - 50 for £50.49 from vistaprint.com, etc)

Advertising Task

Our studio specialises in make-over and boudoir photography, this will mainly be aimed at females but may attract men on occasion. Boudoir photography is a sensual and personal style of photography; it is very much a way of celebrating beauty and femininity but all done in a very tasteful and classy way. As we also offer a make-over option our ethos is all about feeling special, pampered and beautiful and coming away with images that reflect this. When advertising, this is the message that we would like to send out.

In the previous advertising post I have gathered a wide range of advertising options and their possible prices. From the list I think that for our business would benefit most from advertising in the following places:

• Internet/website
• Magazines - mainly ones aimed at women over the age of 16 as this will be our main clientele
• Local newspapers

The cost of advertising in these places will vary depending on which magazines, newspapers, domain name and website hosting site that you decide to advertise with of buy from. Another price difference would be whether you decided to build your own website or pay somebody to do it for you.

• Internet/Website - Choosing to build the website ourselves would cost £4.99 a month for domain name, http://www.rougestudio.co.uk/, and hosting from http://www.1and1.co.uk/
  
• Magazines - to advertise most magazines charge roughly the same amount, here is a quote that I received from one:
  30mm x 33mm (3cm x 1 column) advert which can contain contact information with a background picture, or a larger 30mm x 70mm (3cm x 2 columns)
  £65 + VAT per month per insertion for the 30x33mm ad and £100 + VAT per month per insertion for the 30x70mm ad.
  
  I would choose the larger advert costing £117.50 per month.

• Local Newspaper - Advertising in local newspapers is quite expensive compared to advertising on the internet. For a 30x60mm it costs £36.19 per appearance.

I would find out which day has the highest newspaper sales and place an advert in the newspaper on this day each week.

Monthly (4 weekly) cost would be £144.76

Total monthly advertising cost would be £267.25

Market research

In order to ensure that our prices are competitive we looked at the prices charged by a sample of portrait, makeover and boudoir photographers:

Model Release Forms

I have looked at many model release forms and most have very similar conditions to the one below. This kind of model release form is mainly used by photographers that would be paying a model to model for them, then the photographer owns the photos to use as he needs to for business purposes.


Due to the the type of studio that we are running the conditions of the previous form are of no use to us. Below is the model release form that I have drawn up using parts of different forms that cater more for our needs. In our studio people will be coming to us and paying us for our photography and make-over services, the photographs are then the property of the customer but on condition that these are for private display and portfolio use and not to be used for publication or commercial gain without our consent.





Under some circumstances I'm sure there will be some images that we would like to use to advertise our business or to display within our studio. The form below is wirtten permission from the model for us to do so.

Updated Model Release Form

An updated version of the Model release form as I realised that I had forgotten to add the section for under 18's.

Model release form and advertsing task - email re completion